Ebuzzing will be hosting an interactive workshop at Cannes Lions Festival this Firday, 22nd June 2012.
During a morning and afternoon workshop session Ebuzzing will enable brands to master the creative mix of influence, reach and engagement through social video.
Social video offers a new level of brand interaction by engaging with an audience in a social setting where users have high intention and a propensity to engage, share and interact with the content. Rebecca Powell, Global VP of Marketing at Ebuzzing comments, “Social video is about far more than placing an ad on YouTube - with it comes a whole new set of considerations. As brands face huge challenges to produce ads that are worth sharing and agencies increasingly focus on engagement as a measure of ROI. From working with over 2000 brands, at the workshop Ebuzzing will shares its best practice for maximising engagement through premium video advertising.
Our interactive workshop session, ‘How to make your video content buzz on the social web’ at this year’s Cannes Lions Festival - the world’s biggest celebration of creativity in communications, has been designed to address the major considerations for creating content that will translate to the social web.
Split into four sections, the workshop is a must-attend for brands and agencies wanting to understand how to leverage premium engaged video advertising to complement other platforms and will cover:
- The golden rules of social video – Seven Golden Rules for getting it right
- The art of storytelling – Social video is not about selling views it’s about selling stories, and conversations: the art of storytelling should never be lost
- Getting it right in practice - Delegates will be split into teams, and challenged to create their own compelling social videos
- The perfect mix – The concept of social video advertising as a cocktail mix will be brought to life with mixologists on hand to make up cocktails for delegates
Videos created during the session will be uploaded to a dedicated live Cannes Lions competition app on Ebuzzing's Facebook page. Teams will need to encourage people via social media to share the content they’ve created, leave comments, and vote for them on the competition app to fuel buzz and maximise engagement around their content. Ebuzzing will track the videos using its industry leading monitoring tool -Ebuzzing Labs - and will announce winners, based on the overall engagement they have created for their campaign. The team achieving the highest engagement with their video will each win a foldable bike or aquaskipper.
Ebuzzing’s Italian CEO , Andrea Febbraio - who pioneered buzz marketing in Italy with Promodigital at the dawn of the social web – will lead the session; bringing to life the 7 golden rules with real-life examples and case-studies of brands doing social video well, before kicking off the video contest. Supporting the sessions will be Ebuzzing’s VP of Business Development Jeremy Arditi. Also attending the event is Ebuzzing’s Video Executive, Fabio Corona who has been chosen to take part in the Young Marketers competition, a competition launched to find the brightest stars of the advertising and communications industry.
The workshop will take place in the Palais des Festivals - Workshop Room – at 9:30am and 14:00pm on Friday, 22nd June 2012. For more information, please see here.