This post was reposted from Ebuzzing Blog.
Video advertising is changing. Less than two years ago consumers were mainly using desktops and laptops to get online. But this is no longer the case. 34% of Americans now own a tablet and 1 billion smartphones are predicted to be sold this year. By 2014 the mobile web is expected to account for 50% of all online traffic. Consumers are moving and video advertising is moving with them.
Changes in medium spark changes in advertising and monetization. Consumers, publishers, advertisers and brands are moving away from uninspiring, ineffective CPM banner ads, which demonstrate little innovation and generate poor engagement. In response, Ebuzzing’s developers have created exceptional new ad formats to allow our network of 20,000 publishers monetize their mobile offerings and enable our advertisers to make the most of mobile.
In a move away from outdated mobile banner ads Ebuzzing created the M-Tab, a rich media, interactive mobile video advertising format. The M-Tab takes mobile advertising to the next level, allowing advertising to stand out from the webpage, taking on the form of dynamic in-browser creative. Rather than vanishing into the content of a page the ad can be moved around the screen by the user, increasing user engagement with the brand and ensures content is not obstructed. The M-Tab is user friendly, publishers can choose whether to place ads on every page or the second page a user navigates to on their site. If the user decides to engage with the ad they tap on the icon and are taken to a web page or a fully customizable rich media zone. As the M-Tab is not a standard IAB format it’s far more eye-catching, engaging and effective.
Mobile is a fundamental part of our lives; people use their smartphone and tablets to stay in touch with the world all day, every day. The M-Gage gives advertisers the opportunity to place their video as part of a value exchange which produces levels of positivity towards the brand which cannot be evoked through any other advertising format. M-Gage also takes advantage of the social nature of mobile, making it easy for users to like and share video ads, prompting further engagements and increased visibility for advertiser’s videos and brand. By offering M-Gage publishers are able to increase loyalty as the user receives their added value quickly, eliminating unnecessary frustration, and enables publishers to profit from content which was previously un-monetized.
As discussed by Ebuzzing's Commercial Director, James HIll, we believe the paywall model is crumbling, particularly on mobile where entering payment information is even more of a headache. That’s why we created the first ever video ad wall for mobile. Introducing Captiview for mobile, this innovative format allows users to choose from a multi-choice video ad selector in order to gain access to premium content behind the ‘video wall’. Users select an ad which launches in full screen within an entirely customizable skin, creating an immersive brand experience; they can also skip the ad at any time. Captiview Mobile provides publishers with an effective way to monetize their site without resorting to restrictive paywalls and delivers advertisers highly targeted, engaged views.
A mobile video offering would look sadly incomplete without Vine and Instagram Video distribution formats. Ebuzzing's technology means brands can now share clips created on Vine and ‘Video for Instagram’ apps across our global network. Instead of repurposing television ads or existing online videos, brands will be able to create original content in a form that cannot be found anywhere else and gain greater attention for their videos outside their audiences on Vine and ‘Video for Instagram’. Brands will also now be able to build their follower count on the previously closed Vine and ‘Video for Instagram’ networks and marketers will be able to track the views and shares of the content using the Ebuzzing Lab’s technology.
It’s clear mobile is rewriting the rule book when it comes to video advertising. In our opinion CPM banners and MPUs just won’t cut it in this new market. Innovative, fresh, creative mobile formats like the M-Tab, Captiview, M-Gage, Vine and Instagram video are at the fore-front of video advertising and we believe it’s these new formats that will be the future for advertisers and publishers alike. Innovation is in Ebuzzing’s DNA and we’re all looking forward to the ride.